“For more than three decades Paula Scher has been at the forefront of graphic design. Iconic, smart and unabashedly populist, her images have entered into the American vernacular.” (AIGA, 2001).
In 1985 Scher designed the front cover of Print magazine. It was called ‘The Complete Genealogy of graphic design’. It maps the relationship between key individuals through time that have had some sort of link to graphic design. From Abraham Lincoln to Milton Glaser, it is truly a master peace.
I like this also because it simply links everything with line arrows. Nothing complex or over designed which is something I am looking at doing within my piece as my A to Z letters are going to be quite complex but they also link in with one another.
A second piece of work I like of Paula Scher’s is her Best of Jazz poster. The grid is what fascinates me with this piece and how it looks like an amazingly organised chaos.